OVERVIEW
Femia Construction Ltd. is a construction company that specializes in residential and commercial renovations. From consultation to project completion, clients can expect a personal hands-on approach from owner and lead contractor, Pasquale Femia. Femia Construction strives to provide discerning clients with construction work that is built to last, using quality building materials and meticulous attention to detail.
Femia Construction requires a strong, professional brand image that represents their knowledgeable, reliable and high-quality service. An effective brand image for Femia Contracting is clean, and modern. A minimal design aesthetic ensures that the brand image doesn't overshadow the work or compete with a project's design elements, and instead lets the work shine while maintaining a quiet air of polished professionalism.
IDENTITY CONCEPT
Maintaining the black and orange colour scheme of the company's initial brand gives a sense of familiarity to the new identity. The brand icon is comprised of an angular "F" in a bold, warm orange - a nod to the owner and company name, 'Femia'. The opposite angular black element represents both an inverted "C" for 'construction' and a subtle reference to a speed square. Together they create a graphic streamlined icon that becomes an easily recognizable submark for the brand.
The wordmark underneath is a based on a contemporary minimalist font, customized with angular corners - a nuanced element that speaks to the company's attention to finishing details.
Clean fonts combined with a bold icon create a brand image that is sleek, professional, and bold.
PRIMARY LOGO
APPLICATION
Below is a sampling of how the new brand could be applied to various
marketing collateral items such as signage, business cards, vehicles etc.
*mockups used for presentation purposes only
